Friday, November 2, 2007

Good Food And Ambience Draw The Crowd

By JADE CHAN

THE Tagline “Quality Food @ Reasonable Prices” – to offer good food, with consistent and authentic ingredients, at good value – is the secret to Pizza Uno’s success for the past 10 years.

Pizza Uno started its first outlet in USJ Subang in 1997, and now has two more outlets in Centrepoint, Bandar Utama and Bandar Puteri, Puchong, which was opened 10 months ago.

Uno@Puchong features a more contemporary layout, with a spacious and comfortable ambience.


French-Lebanese flavour: Baba Ghanouj and Hummus Dip is a platter of dips made from (bottom, left to right) char-grilled eggplants, chickpeas, tomato salsa and pesto and served with homemade grilled bread.

The three neighbourhood restaurants serve authentic European food, and are frequented by families for dinners and during weekends, and the office crowd during lunch.

“We have a central kitchen in USJ that caters to all three outlets, and we offer the same menu at all our restaurants,” said Pizza Uno partner Y.S. Mak.

“The central kitchen does the early stage of food preparation work, sources for ingredients, ensures portions are consistent at each outlet, and helps keep our costs down.

“When the founder Ng Yam Boon started the first restaurant, he was competing on price. The emphasis now is on dining and visual experience of the food, ambience and service.”

Ng, 55, takes care of the operations while Mak, 47, handles corporate planning.


Snack: Bacalao is typical Spanish tapas made from deep fried salted cod fish and potato.

Mak described themselves as “food obsessive”, and both frequently travel to Europe and Australia to follow dining trends and food concepts, as well as to improve their recipes.

“We started off emphasising our pizzas; now we offer a wider range of Mediterranean food like pastas and tapas, as well as Western-style desserts.”

Two popular starters are the Cream of Mushroom and Smoked Salmon Caesar Salad – a colourful concoction of soft-boiled egg, imported Romaine lettuce, Parmesan cheese flakes, smoked salmon, herbed crouton and homemade Caesar Salad dressing.

For a French-Lebanese flavour, try the Baba Ghanouj and Hummus Dip – a platter of dips made from char-grilled eggplants and chickpeas, as well as new additions pesto and tomato salsa, served with homemade grilled bread.


For pasta lovers: Aglio Olio with Grilled Prawns, served with a choice of spaghetti or homemade spiralli or fettucine.

Mak recommended the Bacalao, typical Spanish tapas made from deep fried salted cod fish and potato, for people who want a snack to enjoy their wine with.

“Diners love our Baked Whole Lamb Shank, which we braise in a gravy that has a lot of root vegetables like carrots and celery for a sweeter flavour. We cook it to a certain degree of tenderness so the meat 'falls off' the bone when the dish is served,” she said.

Pasta lovers can try the Aglio Olio with Grilled Prawns, which features a choice of pasta tossed with olive oil, chilli flakes, garlic, parsley and basil, and topped with freshly grilled prawns.

For dessert, there is the Traditional Bread and Butter Raisin Pudding served with crème anglaise and Lemon Panna Cotta, a classic Italian custard dish.

Pizza Uno’s regular menu carries a range of food to suit different palates and occasions.

It is complemented by ongoing and festive promotions, like Tuna Day, Black Mussels Special, Valentine’s Special and French Month Promotion.

“For the promotions, we create dishes that are reminiscent of the country or celebration, and play on the theme and season’s colours or ingredients.

“We also have weekly and fortnightly specials to give our regulars’ palate a fresh taste, and coming up with new recipes keep the central kitchen’s cooks on their toes,” said Mak.

Upcoming promotions include Thanksgiving and All-Saints’ Day, with dishes like Oriechetti with Beef Bacon Mushroom and Green Peas in Porcini Sauce, and Slow-Cooked Lamb Roast with Onion and Capsicum in Rich Mint Gravy served with Polenta Cakes.

Pizza Uno’s menu, which includes a list of wines to complement diners’ meals, is regularly updated to reflect new food trends, as well as popularity and customers’ feedback.

Mak added that there are plans to move the USJ Subang outlet to a nearby bigger premise and open a new outlet in TTDI next year.


RESTORAN PIZZA UNO, No. 18, Jalan Puteri 1/4, Bandar Puteri, Puchong. (Tel: 03-8062 2530).
Business hours: lunch, Mon-Sun, noon – 4pm; dinner, Sun-Thurs, 6pm-11pm; Fri-Sat, 6pm – midnight.
Pork free.

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