DO not be surprised if you see a long line of people outside a store in Pavillion Kuala Lumpur as they are just trying to get their fix of doughnuts from J.Co Donuts and Coffee.
Senior public relations officer Fazil Tahir said the queue was a norm, even on weekdays.
For the love of doughnuts: Customers queuing up outside the outlet.
“There’s roughly 10,000 transactions a day and each customer buys an average of half a dozen doughnuts,” he said, adding that the top three flavours were Glazzy (honey glazed), Alcappone (white Belgian chocolate and almonds), and a tie between Coco Loco (dark Belgian chocolate topping and filling) and Cheese Me Up (savoury New Zealand cheese topping).
He said some customers initially did not like the idea of having to wait in line for so long but when they tried the doughnuts, they understood why.
Saw Hooi Yee, 18, and her friend Lee Shin Lui, 16, saw the line of people when they walked past the outlet and were curious so they decided to try some.
“They had so many varieties and it all looked so nice that we ended up buying a dozen each,” said Saw.
Inside the seating area, Madeline Yap, 37, was seen sipping coffee at the outlet with her daughter Andree Lee, five .
“I bring my daughter here at least once a week because she loves the doughnuts. Her favourite is the Glazzy doughnut. The coffee here is very good too,” said Yap, who is from Kuala Lumpur.
Busy: J.Co Donuts and Coffee employees serving the many customers.
It was a first for Jess Tan, 31, who liked the doughnuts so much after she tried it that she willingly jumped into the queue again to buy more for her family.
Her daughter Joey Tan, five, happily munched on a Coco Loco doughnut while still holding on to her Game Boy with the other hand.
Journalist Radin Sri frequents J. Co about three times a week and her favourite flavours are Cheese Me Up, Tiramisu and Alcapone.
“The doughnuts are just so good. I always buy half a dozen for myself and I would also get orders from my colleagues if they know I’m coming here,” she said with a laugh.
If you see people in the shopping mall with light brown boxes in transparent plastic bags bearing the round J.Co logo, these are the customers who had successfully braved the line to get their favourite doughnuts.
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